Formatting the Sales Page

You don’t have to have the most beautiful sales page in the world to attract the eye on Gumroad. In fact, less is sometimes more here, because buyers are looking more for value and less for flash and pizazz.

In this chapter, you’ll learn how to make your copy stand out and get noticed, without needing to be an expert with HTML, CSS, or even WordPress.

Using Your Own Sales Page

And for those who are moving existing pages to Gumroad, such as pre-supplied pages from a PLR vendor, you’re going to absolutely love what you’re going to see in this section.

Plus Pricing

One of my favorite things about Gumroad is “plus pricing”. Sure, you can make more sales if you sell cheaply, but some of your best, most loyal customers, will be happy to encourage you to continue providing high value, and if you ask them to “pay what you want”, you’ll be pleasantly surprised.

Gumroad makes something almost impossible in typical shopping carts, 1-click easy.

You’ll even find that the lead magnets you’re used to giving away for free can earn you a nice income, using plus pricing.

Adding to Email Lists

Whenever you sell or give away something, you need to be adding to your email list, so that you can build an ongoing relationship with those who chose to either spend money with you already, or gave you their email address assuming that you would keep in touch.

Gumroad automatically (NO effort at all on your part) adds everyone who buys from you to your customer list on Gumroad. And that’s great, but adding those names to your existing list (Aweber, Getresponse, etc.) is even greater, and in this chapter you’ll learn multiple ways to do that, including one way that very few Gumroad creators have ever thought of.

Using the Download URL

Yes, Gumroad makes the act of giving your buyers their stuff totally one-click easy. But there’s a better way, and you’re going to learn all about it.

Learn how to maximize your profits with upsells by using the Download URL, and stop leaving money on the table.

Upgrade or Not?

One of the attractions of Gumroad vs. a (supposedly, but sometimes not really) more powerful shopping cart and page building platform is that Gumroad is free, instead of sometimes hundreds of dollars monthly, especially with the tier pricing the other guys lock you into.

But Gumroad does give you some incentives to upgrade to their paid version, which starts at just $10/month.

Should you consider that? Why? What do you get? Is it worth it? What’s the catch?

Sometimes upgrading saves you money, did you realize that? Now you will.

Getting Affiliates

Affiliates can be the lifeblood of a business, sometimes accounting for the majority of your sales and helping build your customer list for future increased profits.

Gumroad has an affiliate feature also, and in this chapter you’ll learn all about it, along with affiliate-enticing copy that you can swipe from.

Upsells

In this chapter we’ll dig deeper into the upsell process.

Admittedly Gumroad doesn’t make this easy, unless you take advantage of what you’re going to learn here. This tactic builds on what you learned in prior chapters, and puts you in the upper tier of accomplished Gumroad marketers.

Discount Coupon Codes

Do you want to have special promotions, or give special deals to a certain class of customers, or encourage a new customer to look at your other offers by giving them a special incentive to buy more?

This chapter opens up your eyes to the possibilities, and once more maximizes your opportunity to increase your profits.

SEO

Gumroad gets lots of organic traffic on a daily basis, and that traffic is growing more and more as the platform becomes more and more popular.

You want to tap into that traffic, and now you can, if you know how.

There are ways to maximize your share of the pie, to track where that traffic is coming from, and to allow you to do cool things like retargeting on other platforms.

Fortunately, it’s a lot easier than you might think, and that’s what this chapter is all about.

Using Gumroad Emails (Workflows)

We taught you about building your own off-Gumroad email list in another chapter, but here you learn how to take advantage of the list that Gumroad automatically and effortlessly built for you.

It’s there. It’s yours. It’s loaded with potential. Take advantage and learn how to do crazy-profitable things with it.

Gumroad Workflows are similar to an autoresponder in some ways, but better, with automation built in, and can boost your income substantially.

Heck, with Walkthroughs, if you haven’t previously signed up for an email autoresponder service, you can potentially postpone that, and start with Gumroad lists alone to do many of the things that Aweber and Getresponse charge you for.

Unfortunately, to take full advantage of Workflows, you need to upgrade from free Gumroad to their monthly plan, but when you learn what you’ll learn here, you might just want to do that gladly!

Subscriptions

Yes, Gumroad is terrific at selling one-pay products, that’s what it was built for. But it’s also great at doing automatic billing on a monthly or annual basis.

Getting customers to pay you over and over, and providing them with the info to keep them happy, is something that Gumroad makes simple. Learn how in this chapter.

Quantity Limits

When you’re marketing, urgency is your best friend. When you walk into a car dealer, you’re never told that the special deal on a model is going to be special forever. No, it expires, conveniently, today or tomorrow or this weekend.

Although Gumroad doesn’t give the ability (at least not yet) to have dime sales, it does give you the ability to limit buyers to a certain number.

So, create urgency with this feature and watch people rush to pay you before it’s too late.

Offering Bonuses to Increase Your Income

Savvy marketers know that throwing in bonuses above and beyond the main product will often tear down resistance.

So will things like “limited time only” bonuses.

With Plus Pricing, you have the ability to provide an incentive for your more affluent customers to pay you more while letting the masses who just want the basics to get the best pricing… if you know how.

With the technique we show you in this chapter, you can automate the process of sending your bonuses to those who have paid for the privilege.

In a quick test I did with this technique, it boosted my income 5 times! Who knows what it will do for you?