Advanced Marketing and Copywriting Strategies

Inside this bundle are 5 incredibly simple, and incredibly effective ways to improve your results from your offers.

Starting with perhaps the least appreciated of all...

Lesson 1: 8 Simple But Effective One Time Offer Strategies!

The money is not in the first sale.

No one gets rich off a first time buyer. The real money is in the back end. And the best people to sell to are those who just entered a "buying mind state" and have their credit card in hand.

Now I understand, not everyone enjoys a sales funnel with one-time offers, upsells and downsells.

But the thing is, some do enjoy it, and as long as the enhancements are complementary, the customer is the one that we need to concern ourselves with, not out own preference...

... and why should you, as a marketer, leave money on the table, because...

This Is "Found Money"!

It makes me sick when I do a consult with a coaching client and they have no one time offer in place after someone buys their front end product.

The reason is simple: it only takes a couple of minutes (using my strategies) to get one up, and usually it will net you thousands of extra dollars.

For example...

Let's say you're selling a $27 product. 3% convert, so out of every 100 visitors that hits your page, you gross $81.

Not bad.

Then you implement one of the 9 simple one time offer strategies I'll show you in my new video course and guess what?

You'll usually convert at 33% on that offer... even if you double the price!

Meaning you could sell the one time offer at $47, and (at least) one of those 3 who just bought from you will buy again. Instead of making $81 per hundred visitors, now you're making $128.

Big deal? Yes, it is. If, over the life time of that product, you get 10,000 visitors... you just made...

An Extra $4700!

All for a few minutes worth of work.

Listen: most people don't use OTOs for two reasons. First, they are "afraid" of the technical challenges (there are none).

Second, they don't have another product to offer. But that's not a problem, especially if you like to work smart, not hard.

Let's Deal With The Technical "Bug-a-boo"

Yes, you can use fancy scripts to do your OTOs. But I wouldn't recommend it.

Instead, you can simply make a link to your OTO page from your order button (I talk about this in the video). Or, you can make your OTO on your download to you product.

Or use any of the other simple methods I show you in the video recording.

What If You Only Have One Product?

It's simple: you can either...

  1. "Repurpose" that same information into another medium (if you can talk, you can do this)
  2. Offer Personal coaching or consulting (Makes email your new money machine)
  3. Use PLR products (I'll show you savvy ways to find the best "complimentary" PLRs to offer)
  4. OFFER resale rights to your product
  5. Use Affiliate Products (it's a great use of download page real estate)

And more! I'm show you how...

You'll Also Discover...

  • the 4 methods for testing your OTO's to get the best conversion rates
  • The stair step approach for getting people to buy big ticket items
  • The "down sell the upsell" technique for squeezing out an extra couple hundred bucks from every product you promote
  • The secret of "modality offers" and why it's the shortcut to profits
  • When you should (and shouldn't) use countdown timers on your one time offers
  • Why you should consider using short form copy on your OTOs

Plus 4 More Techniques To Make This A No Brainer

My goal is to offer you something that's at least 20 times more valuable than the investment you'll have to make.

That's why if you act now, you'll also get access to FOUR more complementary bonus lessons!

Lesson 2: How to Master The Art Of Story Telling In 7 Days Or Less

Here's a simple video I created that walks you through a systematic process for creating stories in your marketing communication.

It's aimed for people who can't tell a story to save their life. In this bonus video you'll find out:

  • Why crafting a story is a 97% mechanical process
  • The only 3 story plots you need to master to succeed in marketing and copywriting
  • How to use the "3 day story challenge" to master the art of story telling in as little time as possible
  • Why you should write stories that are only 8 to 10 lines long
  • What your favorite movies have already taught you about telling stories
  • And more!

Lesson 3: Advanced Sales Tactic - The Red Herring Technique

This is the most incredible way I've found for making your product launches sell like hot cakes.

Get this: people only buy based on "relative comparison". What's that mean? It's simple: if you can make something insignificant in comparison to something else, people will want to buy what you're offering...

No Matter What You Charge!

One way you accomplish this is what a "red herring" offer.

It's called a red herring because you create it with no intention of actually getting it. It's basically the same as your normal offer, with one or two little perks thrown in... but you charge something crazy like 2 or 3 times as much.

Almost no one will buy the red herring offer. But then when you present it next to your regular offer, it will make your regular offer look irresistible...

That means two things - you can charge more for your regular offer, and get it. And you can also boost your conversion ratings through the roof.

I show you how to engineer these "red herring" offers for maximum impact, and also how to use this to sell high end coaching, consulting and other services.

Lesson 4: All About Headlines

Your headline is the most important part of your copy... whether it's sales letter copy, a blog post or article, or an email.

In fact, experts estimate that it's responsible for at least 80% of successful conversions.

If your headline doesn't spark interest in the reasder, they won't ead further and they won't see the great offer, the enticing benefits, the amazing guarantee... nothing!

Get the Headline Right, and Get the Sale!

This part of the Advanced Marketing Strategies package is the easiest to implement, and potentially the most powerful.

Don't overlook it.

Lesson 5: Package Selling vs. Cafeteria Selling

Want to know how to increase the perceived value of your offers, along with your profits?

Then learn to embrace the power of package selling.

Package selling is creatively combining products and services to make the "whole" greater than the sum of the "parts", and is done by successful companies in all industries

Market Like the Pros, Not Like the Joes

Why Am I Offering All This For So Little?

Truth be told, I should be asking at least five times more for this bundle of five products. But I decided to settle on an a very tiny monetary investment if you act right now.

I could sell each session for more than I'm asking for the entire bundle, because I know that the topics all complement each other, which will increase your satisfaction.

So I've priced this so unbelievably low for a reason...I want you to become a customer of mine for life. And I figure if I can hook you in on a good deal, that will make you much more likely to take me up on the next offer I extend to you.

Simple as that.

My 100% Money Back Guarantee

I also want to shoulder all the risk today.

Here's how I'm going to do that: go ahead and happily involve yourself with this special one time offer package, and put it to use for 30 days. If at any time within those 30 days you're unsatisfied in anyway, let me know and I will quickly and quietly return every penny of your investment - no questions asked.

You only stand to gain from this offer.

So What Will It Be?

Not interested, then how about...

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